Do you possess a unique blend of strength in strategic thinking and social media expertise? Does the opportunity to inspire people to positive action on a significant and meaningful scale appeal to you? Are you a creative thinker with the ability to communicate effectively through a variety of digital channels, handle multiple initiatives simultaneously, and execute on strategy with discipline? Does the opportunity to educate and influence people to solve global issues through environmental stewardship appeal to you?
The Arbor Day Foundation is a non-profit organization dedicated to inspiring people to plant, nurture and celebrate trees. We are seeking an exceptional individual to join our Public Relations/Communications team as our Social Media Manager. This individual would be responsible for the strategic development, execution, and measurement of all social media activities. The Social Media Manager manages Arbor Day Foundation’s social media presence across editorial/news, programs, events, and insights/research. This individual will create and amplify the daily flow of useful content for our regular followers and also execute the social media aspects of broader marketing campaigns, including for our corporate partners. The Foundation will look to this person to know and test what type of content is engaging to people on these channels and develop a plan to improve engagement and referral traffic over time. The ideal candidate is one who is analytical, innovative, has strong communication skills, is highly flexible, and a team player.
Create, manage, and grow Arbor Day Foundation and its program’s social media presence and social applications on Twitter, Facebook, LinkedIn, Instagram, Pinterest and other strategically relevant online properties end-to-end
Track social media experiments around growth and engagement in a social media testing roadmap
Develop and execute paid social media and influencer strategies to support the Arbor Day Foundation brand, programs, events and other products
Drive increased fan/like/follower engagement across social media channels
Drive increased referral traffic from social media channels back to arborday.org and other high-priority sites
Conduct outreach to others across the social graph, identifying passionate and influential advocates and establishing mutually beneficial relationships with them
Monitor mentions of Arbor Day Foundation across social media and respond appropriately
Measure increased fan/like/follower engagement across social media channels
Measure increased referral traffic from social media channels back to arborday.org
Measure impact of social media on revenue and dig into the numbers on a regular basis
Some travel may be required
A passion for the Foundation's mission, nature, environmental stewardship, and people.
Motivated, goal-oriented individual who can manage projects, meet deadlines and exceed expectations.
Strong, effective communicator, both written and oral.
Effective collaborator and liaison to other areas of the Foundation.
Positive attitude, strong work ethic, engaged team member with high degree of professionalism.
Bachelor's degree with 5-7 years or more years of experience in marketing and/or social media.
Previous national brand experience.
Previous experience in digital marketing and direct to consumer engagement helpful.
The Foundation offers an excellent working environment and the opportunity to enhance our environmental impact. If you thrive in a fast-paced environment where you can make a difference, please submit a cover letter and resume at www.arborday.org/careers.