The Manager of Public Relations will assist in the creation, implementation, and management of media relations-focused plans and activities intended to publicize The New York Botanical Garden’s (NYBG) exhibitions, programs, and offerings, and generally advance the intuition’s public relations program.
Specific Duties and Responsibilities:
Manage public relations plans and create related materials to promote exhibitions, programs, collections, and events.
Conduct media outreach for Community Relations and community gardening outreach program events, opportunities, and offerings as assigned.
Develop and maintain regular communications with calendar editors and listings writers and contributors about NYBG offerings.
Contribute to the institution’s social media and online profiles.
Cultivate relationships with editors and writers, producers and reporters, with an emphasis on media representatives from target New York City metropolitan area, national, and online outlets.
Contribute to the generation of media contacts and the maintenance of the media contact database.
Bachelor’s degree required; a degree in Communications or Journalism preferred.
Minimum of five years’ experience in public relations or media relations and writing for publication experience, preferably in a cultural, academic or non-profit institution.
Substantial New York, national, and online media contacts preferred.
Proven pitch and placement record.
Experienced writer; skilled at clear, compelling, and accurate presentation of written materials.
Excellent organizational, multi-tasking, and interpersonal skills.
Strong computer skills and knowledge of Microsoft Office.